Customer: MTV Canada
Website: www.mtv.ca
Customer Size: 400-500
Country or Region: Canada
Industry: Media & Entertainment 

Customer Profile
A Canadian network dedicated to providing an entertaining, informative, and engaging look at popular music as it happens. Broadcast across North America and around the world from their original store front, street front location, MTV has been providing a platform for the voices of several generations of music makers and fans to be seen and heard.

 Software and Services

• Windows Phone 7
• Visual Studio 2010
• Silverlight for Windows Phone

MTV News had a need to extend their reach to their audience via smartphones specifically the new Windows® Phone 7 from Microsoft®.  RedBit Development was able to deliver a solution built on top of RedBit’s News Aggregation Platform to help the MTV News extend their brand to Windows Phone in time for the North American launch.

Project Description

MTV Canada wanted a way to combine all the various sources of news information available to their audience.  Information included new in video format, news articles, photos from various events and also information from the news hosts from various third party sources such as Facebook, Twitter and My Space.  MTV wanted to give their audience a way to stay up to date while on the go.  Windows Phone 7 provided the perfect platform to aggregate all the disparate sources of data.

Successfully delivering for the Windows Phone platform for MTV in the past, MTV decided to work with RedBit to help them bring the MTV News brand to the Windows Phone 7 platform.  With requirements in hand, RedBit immediately brought the ‘hub experience’; unique to Windows Phone 7, to display the various sources of data in one place. 

With a short timeline, RedBit used their News Aggregation Platform to bring together all
the various pieces of data into one place.  RedBit was able to bring together news articles and video, photo galleries, twitter feeds and also integrate with social networks such as twitter. MTV News data coupled with a custom designed hub experience; RedBit was successfully able to deliver the software in time for the North American launch of Windows Phone 7.