Customer: MuchMusic (Division of CTV Limited)
Website: www.muchmusic.com
Customer Size: 400-500
Country or Region: Canada
Industry: Media & Entertainment 

Customer Profile
A Canadian network dedicated to providing an entertaining, informative, and engaging look at popular music as it happens. Broadcast across North America and around the world from their original store front, street front location, MuchMusic has been providing a platform for the voices of several generations of music makers and fans to be seen and heard.   

Software and Services    

• Windows Mobile 6
• Visual Studio 2008
• .NET Compact Framework 3.5

“I’m surprised your team was able to turn this around in such a short amount of time! And it looks fantastic!”
RYAN TROTMAN, Director, MuchMTV Digital   

MuchMusic wanted to extend their MuchOnDemand brand to the mobile phone market, specifically Windows® Phone.   With a custom solution built by RedBit Development on the Windows Phone platform, MuchMusic extend their brand reach to their mobile users in time for their Holiday Wrap
promotion.     

Project Description

MuchMusic was in the process of extending their MuchOnDemand brand to the mobile space to allow MuchOnDemand to engage with their fans while on the go.  MuchMusic wanted the app to see past photos of guests, integrate with Twitter, vote on Daily 5
songs, view upcoming guest, order tickets among other things.   

The challenge, MuchMusic did not have the internal expertise to develop for the Windows Phone platform and required the application in four weeks in time for their Holiday Wrap promotion on the MuchOnDemand show.  

With a short timeline, RedBit was selected as the partner of choice to help deliver the MuchOnDemand app for Windows Phone.  RedBit was given the task to deliver all these
features in time for a live television broadcast to showcase the app during the MuchOnDemand show.  

With RedBit’s extensive experience with Windows Phone based solutions, RedBit was able to design, develop and deliver the solution on time and within budget in time for the live television broadcast.